A custom CRM capability model for capturing enquiries, managing statuses, tracking context, and reducing manual follow-up friction.
Custom CRM systems are built around the exact workflow of the business. This project focuses on turning incoming leads, internal notes, status changes, and follow-up actions into one reliable workspace.
Standard tools often force teams into rigid fields and disconnected processes. The requirement was a simpler system that could scale with real business operations.
I designed a role-aware admin layer, lead inbox, detail views, delete confirmations, status workflows, and reusable data structures that can later connect to email, WhatsApp, and reporting.
The system gives the business a cleaner way to respond to opportunities while keeping public contact channels configurable from one secured admin panel.
